As veterans of the beauty industry, we wanted to help support a community labeled as non-essential. We set an example with simplistic & minimalistic packaging, less plastic, reusable, vegan and cruelty-free high performance products. We BELIEVE in non-toxic masculinity, and we set out to elevate a diverse community, celebrating and supporting that is how we live our lives.
LOOKING GOOD AND MAKING A DIFFERENCE
We have been in the business for a long time. We felt it was time to elevate. We are improving our industry's product performance – achieving simplicity by using safe and natural ingredients. We're aligned with barbers wants & needs.
MULTI-USE & LESS PLASTIC
Multi-Use products such as the The Beefy Bar, reducing your plastic body-wash and shampoo bottle waste. For example, our Secret Sauce utilizes reusable and refillable packaging, making it easily recyclable. It's important to own products you can feel good about for both your body and the environment thanking you!