Behind the scene

As veterans of men's grooming and the beauty business, We believe today's made man strives for: protecting what's important-and it all starts with personal care that does good for you and for your environment.

Barry Shaich - Erik Taylor

As veterans of the beauty industry, we wanted to help support our community labeled as NON-ESSENTIAL. Our community is a diverse one, celebrating and supporting that is how we live our lives. We set an example with simplistic & minimalistic packaging, less plastic, reusable, VEGAN and CRUELTY FREE high performance products. Personally, we are getting up there in years but as OG's we have relevant messages about elevating as Men. We BELIEVE masculinity is not toxic by definition, but we can all get better.... pay attention young bulls..... there's more to come.

Looking good and making a difference

We have been in the business for a long time. We felt it is time to ELEVATE. We are improving our industry's product performance. Achieving simplicity by using safe and natural ingredients. We're aligned with barbers wants & needs.

Multi-Use & Less Plastic

How We're Making A Difference: Multi-Use products such as the Meat and Potatoes Bar, Reducing your plastic body-wash and shampoo bottle waste. For example, our Secret Sauce utilizes reusable and refillable packaging, making it easily recyclable. It's important to own products you can feel good about with both your body and your environment thanking you!

#Featured On Made

The Meat & Potatoes Bar

Relax man your too cool keep it minimal

Shop Now


no pronouns, no pink only positivity and the perfect shave for youths!

Shop Now

Big Value Bundles

You've Been Made! $h!t Shower Shave Bundle

Shop Now

#Made On Instagram

Protecting what's important-and it all starts with personal care that does good for you and for your environment.

The cookie settings on this website are set to 'allow all cookies' to give you the very best experience. Please click Accept Cookies to continue to use the site.
You have successfully subscribed!
This email has been registered